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Analytics Co. is incorporated and headquartered in State A. It sells subscription software nationwide through its website. The website lets customers choose their state, calculates state sales tax, and provides state-specific onboarding. Over three years, Analytics Co. sold 900 subscriptions to State B businesses, employed two remote support representatives who handled State B customers from State A, and sent monthly account-management emails to State B subscribers.
Retailer, a State B company, subscribed to Analytics Co.'s software after a State B trade association webinar hosted by Analytics Co.'s chief technology officer. The officer spoke from State A, answered questions from State B viewers, and later exchanged three emails with Retailer's manager about State B data-privacy settings. After a software update performed from State A corrupted Retailer's customer database in State B, Retailer sued Analytics Co. and the officer in State B court. State B's long-arm statute reaches the constitutional limit.
Discuss whether State B may exercise personal jurisdiction over Analytics Co. and the officer. Address statutory authorization, purposeful availment or direction, relatedness, and fairness.